What is the primary purpose of a monument sign?

The primary purpose of a monument sign is to provide an address for emergency access. These signs typically feature the building number alongside a clear display of the business's name or logo. This is particularly important not only for visitors but also for emergency services who need to quickly locate a building in case of a fire or medical emergency.

While directing traffic flow, displaying company logos, and promoting local events are all valid functions of signage, they do not encapsulate the essential role of a monument sign in ensuring safe and efficient access for emergency responders. The prominence of an address on a monument sign can greatly enhance visibility and improve response times during critical situations, making it a functional and vital element in urban design and safety planning.